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Who we are

Good Bubs is a social enterprise on a mission to help more bubs have a positive start in life. We design and sell baby and family products and donate at least 50% of our profits to early childhood development programs. As parents ourselves, we know how important those early years are. We believe no child should go without their basic needs met and we want to help make this a reality. We launched in January 2019 following a successful crowdfunding campaign backed by nearly 200 incredible supporters who believed in what we were doing [1].

Helping bubs in need

We focus our funds on four outcome areas that are critical in delivering long term impact and are supported by a strong body of evidence [2,3]:

At the start of 2020 we made our first donation from our first year in business. We donated just over $1200, split between two programs: 

  1. Bubup Wilam - an award winning Aboriginal Child and Family Centre in Thomastown, Victoria.
  2. UNICEF's Early Childhood Development Program, which supports bubs in need around the world.

We also donated 20 blankets and 20 burp cloth sets to an Aboriginal Early Learning Centre in New South Wales.

You can download a summary of our 2018/19 impact here.

Ethical manufacturing

As a social enterprise it is really important to us that our products are made ethically. We do this by ensuring our suppliers have been assessed by an independent ethical auditor to make sure they meet international standards for ethical production, including (among others):

  • No child labour
  • No forced labour
  • Safe and hygienic working conditions
  • Fair working hours


We are committed to minimising the environmental impact of production and distribution of our products. Our products are made from natural material, including bamboo, which is fast growing, requires less water than cotton, and is grown naturally without pesticides. We keep our packaging to a minimum and send customer orders in compostable and biodegradable satchels. But we know there is a lot more we can do and we continue to seek ways of reducing our environmental impact in our own practices and throughout our supply chain.



1. THANK YOU to our founding supporters: 
Hayley Bartley, Yoonjae Song, Jon & Liz Williams, Phoebe Chomley, Kane Blacklock, Matt Kendall, Alex Spencer, Anita Bolton, Olivia Naidu James, Helen Allen, Gayle Elliott, Louise Elliott, Lisa Tilley, Katie Robinson, Katie Sammons, Michelle Moore, Alexander  Rea, Victoria Sim, Jessica Benten, Sam Morton, Helen Hendry, Louise Byrne, Robert Williams, Carla Brown, Olivier Laude, Beth Gibbins, Hilary Bryce, Emma Waugh, Laura Taylor, Martine Lazic, Heidi Krause, Alistair McEwan, Scott Roberts, Amber Morris, Kenny Sham, Kate Saunders, Rob Ford, Casey Bosward, Claus Stangl, Alan Murphy, Nigel Kong, Fran Barber, Jochen Eckert, Jacqui Osborne, Ruth Vadillo, Michael Hill, Ben Townson, Charli Hoffmann, Naomi Martin, Ashleigh Krstanoski, German Arango, Nicole Bouquet, Shivangi Chaturvedi, Josh Agnew, Rashad Sharif, Felicity Ruby, Lisa Hollinshead, Marta Wilkins, Shelley Hughes, Nathan MacArthur, Kate Heber, Iain Waugh, Sarah Bulkeley, Gail Hilton, Monique Clarke, Tom Phillips, Steven Braddon, Eunice Leung, Jill Atkinson, Kate Oliver, Matthew O'Neill, Brooke Heath, Niall Mckee, Colin Fairley, Lyndsay Quarmby, Brooke Hankinson, Joe Lynch, Nick Brownrigg, Nathalie Higgs, Tu-Anh Trinh, Katie Bonas, Henrietta Ardlie, Michelle Moss, Chris Lane, Jonathan Woodcock, Jillian Sanguinette, Sammy Fuller, Jill Fuller, Harry Preston, Aggie Zackary, Genevieve Boyle, Natalie Jurisic, Lauren Johnson, Leah Russell, Katrina Norton-Knight, Daniel English, Natalie Oreskovic, Noah Reichman, Emma Carter, Tom Dawkins, Genevieve Fuller, Adrian Di Francesco, Trish Murray, Matt Steen, Sarah Starr, Vicki Grainger, Tegan Tembe, Oliver Knowles, Alexander Fuller, Emily Baxter, Will Dunn, Ash Gould, Charles Canning-Smith, Claudia Clavijo, Rob Staples, Tara Manning, Martina Lyons, Matthew Tebbot, Dee Hughes, Emily Morrow, Sophie Price, Dan Bowles, Clare Baig, Sarah Knight, Katherine Hill, Joanna Michaelides, Selina Ferrar, Brenda Currie, Beccah Barton, Ashley Webster, Toby Fowler, Rachel Morris, Rachel Veenstra, Caroline Juricic, Edwina Fenn, Hannah Chapman, Tim Bekir, Frances Fuller, Jason Michaelides, Clive Patterson, Sanji Ratnayake, Simon Phinith, Kate Hill, Sharyn Parry-Husbands, Rosa Bloomfield, Jenny Fuller, Rachel Webb, Tyler Juel, Natalie Marks, Lesley  Barnes, Katherine Neilly, Simon Hamilton, Elizabeth Morton, Stephen  Spelman, Helen Chandler, Jillian Sanguinette, John King, Tamara Moffat, Catriona Deacon, Mark Terry, Jamie Chambers, Jelena Li, Rob Ford, David Miller, Loretta Lynch, Justine McKenny, Mark Farthing, Carla Brown, Niall Mckee, Laura Gammage, Lindsey Smart, Angela Grant, Rosemary Conn, Tobias Dannerstedt, Scott and Kris Meares, David Stephen, Linda Calgaro, Tilly  Ledger, Judith Doyle, Sally Twentyman, Chris & Heidi Wild, Frankie Heath, Tom Phillips, Anna Maria Julia, Gemma Dawson
2. Moore, T.G., Arefadib, N., Deery, A., Keyes, M. & West, S. (2017). The First Thousand Days: An Evidence Paper – Summary. Parkville, Victoria: Centre for Community Child Health, Murdoch Children’s Research Institute.
3. Britto, P.R. (2017). Early Moments Matter for Every Child. New York, USA: UNICEF.